How Two Friends Teamed Up to Sell Robots to Kids (Money Magazine)

“When Marina Bers and Mitch Rosenberg met at a 9-year-old’s birthday party in May 2011, they discussed a business idea, fittingly, for children. They arrived with their kids, who went to school together, and Bers buttonholed Rosenberg—who had a background in engineering and marketing—to discuss a prototype she was developing: A robotic toy that teaches problem-solving skills to 4- to 7-year-olds using computer science principles.”

Read the whole article, and watch Money Magazine’s video interview and factory tour, at http://time.com/money/4397284/startup-kinderlab-robotics-bootstrap/