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How Two Friends Teamed Up to Sell Robots to Kids (Money Magazine)

Posted By KinderLab Robotics On July 26, 2016 in Media Coverage

“When Marina Bers and Mitch Rosenberg met at a 9-year-old’s birthday party in May 2011, they discussed a business idea, fittingly, for children. They arrived with their kids, who went to school together, and Bers buttonholed Rosenberg—who had a background in engineering and marketing—to discuss a prototype she was developing: A robotic toy that teaches problem-solving skills to 4- to 7-year-olds using computer science principles.”

Read the whole article, and watch Money Magazine’s video interview and factory tour, at http://time.com/money/4397284/startup-kinderlab-robotics-bootstrap/